Core Behaviour is a research and insight company built around a simple belief: understanding people more deeply leads to clearer, more confident business decisions.
Deeper understanding. Clearer decisions.
Behaviour in Context
We look beyond isolated answers to understand the needs, influences and circumstances shaping what people actually think and do.
Connected Perspective
We bring different signals together so findings are understood in context, not reduced to disconnected measures or observations.
Direction That Matters
We focus the research on what the business needs to decide, turning understanding into priorities people can act on with confidence.
Make human understanding more useful to business.
Our Mission
We help organisations understand the people around their decisions, bringing evidence, context and interpretation together
to make the way forward clearer.
Our Vision
We want human perspective to have a stronger place in how organisations build brands, create experiences, develop ideas and find opportunities for growth.
Curiosity
Perspective
Evidence
Clarity
Understanding
Direction
Curiosity
Perspective
Evidence
Clarity
Understanding
Direction
Direction
More markets.
More questions
More context behind
Every perspective.
Experience adds context
that numbers alone cannot.
Built to make every answer more meaningful.
Start With the Decision
Define what needs to be understood and why it matters before determining how the research should be built.
Protect the Evidence
Maintain disciplined checks throughout the study so the findings rest on evidence we can stand behind.
Use the Right Lens
Choose approaches around the question and audience rather than forcing every challenge into the same methodology.
Make Meaning Clear
Connect findings back to the business context so stakeholders can see what matters and where attention should go next.
Meet the Mind Behind Our Success.
Anwar Kathat
Chief Operating officer
Ashish Panchal
Chief Strategy Officer
Knowledge behind better decisions.
Explore our research capabilities, specialist panels, data quality standards and company credentials.