Privacy Policy

1. Introduction

Core Behaviour is a market research and insights company that helps organisations understand people, markets, behaviours, experiences, and opportunities.

We provide research services including qualitative and quantitative research, online research, audience and segmentation research, brand and reputation research, innovation and product research, customer and employee experience research, and market and opportunity research.

We respect the privacy of individuals whose personal information we process. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you interact with our website, participate in our research activities, communicate with us, or otherwise use our services.

This Privacy Policy applies to information collected through our website, research programmes, surveys, interviews, focus groups, audience panels, recruitment activities, business relationships, and other interactions with Core Behaviour.

By "personal information" or "personal data", we mean information that identifies, relates to, describes, or can reasonably be associated with an identifiable individual.

This Privacy Policy should be read together with any specific privacy information or notices provided to you in connection with a particular research study, survey, panel, event, recruitment process, or other service.

2. About Core Behaviour

Core Behaviour is a market research partner providing research and insight services to organisations across a range of sectors.

Our work may involve understanding consumer behaviour, customer experiences, employee experiences, markets, brands, products, services, communications, audiences, and emerging opportunities.

Depending on the nature of a project, Core Behaviour may act as:

• a controller of personal information where we determine how and why information is processed;
• a processor or service provider where we process information on behalf of a client; or
• another role recognised under applicable privacy and data protection laws.

The organisation responsible for your personal information may therefore depend on the particular service or research project in which you participate.

3. Information We May Collect

The information we collect depends on how you interact with Core Behaviour and the particular research or service involved.

3.1 Identity and Contact Information

We may collect information such as:

• Name;
• Email address;
• Telephone number;
• Postal or business address;
• Organisation or company name;
• Job title or professional role; and
• Other contact information you choose to provide.

3.2 Research Participant Information

If you participate in a research study, survey, interview, focus group, panel, or other research activity, we may collect:

• Participant or panel identification numbers;
• Demographic information;
• Survey responses;
• Information relating to incentives or rewards; and
• Other information relevant to the particular research project.

The information requested will depend on the requirements of the research study.

3.3 Sensitive or Special-Category Information

Certain research studies may involve information that is considered sensitive or a special category of personal information under applicable law.

For example, a research study may ask questions relating to:

• Health or medical circumstances;
• Demographic characteristics;
• Beliefs or opinions;
• Disability;
• Lifestyle; or
• Other sensitive subjects relevant to the research.

We will only collect or use such information where permitted by applicable law and, where required, with an appropriate legal basis or consent.

Where a particular research project requires additional privacy information or consent, we will provide it to participants before or during the research activity.

3.4 Technical Information

When you visit or use our website or online research systems, we may collect technical information such as:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Approximate location information;
• Language and regional settings;
• Referring website;
• Pages visited;
• Date and time of access; and
• Website interaction information.

4. How We Collect Information

We may obtain personal information in several ways.

Information You Provide Directly

You may provide information when you:

• Contact us;
• Complete a form;
• Participate in a research study, survey, interview, focus group, or panel; or
• Otherwise provide information to us in connection with our services.

5. Audience Panels and Research Participants

Core Behaviour may operate or support audience and research panels to provide access to consumer and professional audiences.

Our panel operations may include participant onboarding, eligibility screening, profiling, sampling, quality monitoring, study invitations, research participation, re-contact, and panel management.

We may use participant profile information to identify research opportunities that may be relevant to a participant's characteristics or interests.

Participation in a research panel does not guarantee that an individual will be invited to every research project.

Participants may be able to decline individual research invitations or leave a panel, subject to the applicable panel terms and research requirements.

6. Research Quality and Data Integrity

Reliable research depends on accurate and genuine participation.

We may use reasonable quality-control measures to:

• Identify duplicate participation;
• Detect unusual response patterns;
• Validate eligibility;
• Monitor survey completion;
• Identify potentially automated or fraudulent activity;
• Maintain sample quality;
• Prevent abuse of incentives; and
• Protect the integrity of research results.

7. Client Instructions

For some research projects, Core Behaviour processes personal information on behalf of a client.

In these circumstances, the client may determine the purpose and scope of the processing, while Core Behaviour processes information according to the client's instructions and applicable contractual and legal requirements.

If you are participating in research commissioned by one of our clients and have questions about why your information is being collected or how it is being used, the relevant research invitation or study-specific privacy notice may provide additional information.

8. Sharing Personal Information

We do not routinely share personal information with clients or other third parties. However, depending on the nature and requirements of a particular research project, there may be limited circumstances where personal information is shared.

Clients

We may share research-related information with clients who have commissioned a research project, depending on the nature and requirements of the particular project.

In most cases, research findings and outputs are provided in an aggregated, anonymised, or de-identified form so that individual research participants cannot be identified.

In certain circumstances, and where necessary for the purposes of the research project, we may share limited personal information with a client. Where this occurs, we will provide appropriate notice to the relevant individuals and will only share such information where permitted by applicable law and where an appropriate legal basis or consent, where required, is in place.

We take reasonable steps to ensure that any personal information shared with clients is limited to what is necessary for the relevant purpose and is handled in accordance with applicable privacy and data protection requirements.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, legal requirements, or privacy practices.

We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal information.

10. Contact Us

If you have questions about this Privacy Policy, want to exercise a privacy right, or have a concern regarding the handling of your personal information, you can contact Core Behaviour using the details below.

Core Behaviour
Email: info@corebehaviour.com

Address:
Golf Link Software Park
LT No. 8/3, Princeville
Challaghatta Village
Bengaluru, Karnataka – 560071
India

For privacy-related enquiries, please include "Privacy Request" in the subject line of your email where appropriate.