08
Oct
The Behaviour Created by the Metric
Businesses measure performance to understand what is working.
PERSPECTIVES & THINKING
Ideas that move thinking forward.
Explore perspectives, research thinking and practical viewpoints on the shifts shaping people, markets and business decisions.
05
Oct
The Decision People Make for Someone Else
Not every purchase is made for the person making the decision.
30
Sep
The Moment Customers Decide Whether to Continue
We study what people do, not what they say.
23
Sep
What Makes Consumers Believe a Brand in 2026
We study what people do, not what they say.
22
Sep
The Customer You Accidentally Created
We study what people do, not what they say.