Product Research
Product research helps you improve ideas before scale and reduce risk before launch. Core Behaviour evaluates concepts, packaging, and usage experience to identify what drives preference, what creates friction, and what needs refinement. The outcome is practical direction that supports product readiness, stronger differentiation, and better in-market performance.
Methods
Concept and Feature Testing
Measure appeal, relevance, and priority to refine what the product should deliver.
Central Location Tests
Structured sessions in controlled locations to compare options and capture consistent feedback.
In-Home Usage Tests
Real-world testing to understand usage behavior, satisfaction, and repeat intent over time.
Packaging and Claims Testing
Evaluate shelf impact, clarity, and credibility of labels, claims, and design choices.
Product Placement Studies
Assess performance in real purchase environments and identify the strongest merchandising approach.
Retail Audits
On-site checks for availability, visibility, and compliance to support execution and performance tracking.
