Business Research
Business research supports strategic decisions by clarifying market dynamics, customer expectations, and competitive positioning. Core Behaviour combines qualitative depth with quantitative measurement to help teams evaluate opportunities, validate direction, and reduce risk in planning. The output is structured insight that informs go-to-market strategy, positioning, and prioritization across growth initiatives.
Methods
B2B Research
Interviews and surveys with decision-makers to understand needs, selection criteria, and buying cycles.
Customer and Consumer Insight
Research that measures sentiment, experience, and choice drivers across key audiences and segments.
Competitive Benchmarking
Comparative studies that identify strengths, gaps, and differentiation opportunities within your category.
Market Opportunity Mapping
Sizing, segmentation, and whitespace analysis to support expansion and prioritization decisions.
Trend and Signal Tracking
Ongoing measurement to detect shifts in demand, expectations, and category behavior over time.
Positioning and Messaging Tests
Validation of value propositions, claims, and narratives to improve clarity and market fit.
